OA Partnership Overview & Strategic Growth Plan
Since March 2026, Outsource Access has provided Capcon Commercial Construction with a dedicated full-time virtual assistant, Jarel Nodora, supported by a full management team. Jarel has maintained perfect attendance and zero compliance issues throughout the engagement.
The partnership is positioned for a major acceleration with the Airtable go-live on July 1, 2026, which will unlock additional capabilities in invoicing, payroll processing, and job management.
Jarel manages three email accounts daily: Leadership, Accounts Payable, and Fire Protection. All inboxes are maintained at zero backlog. Emails are categorized, prioritized, and actionable items are flagged for Craig.
Jarel prepares and sends construction proposals on behalf of Capcon, formatting them professionally and tracking status. This streamlines the bidding process and ensures timely responses to opportunities.
Creating and sending invoices for completed work, tracking payment status, and following up on outstanding receivables.
Successfully configured and adopted the Quo communication platform, giving Capcon a professional business phone presence with call routing and text capabilities.
Ongoing documentation of standard operating procedures for all recurring tasks, building institutional knowledge that protects the business and enables scalability.
Connor Gates is finalizing the Airtable workspace. Once live, Jarel will take over:
Monitoring government procurement portals (SAM.gov, DeKalb County, Georgia DOAS) for new RFPs and bid opportunities relevant to Capcon's capabilities in commercial construction.
Full financial administration through QBO once access is provisioned. Will enable Jarel to handle bookkeeping tasks, payment tracking, and financial reporting.
Jarel's utilization has been steadily improving as more tasks come online. The July 1 Airtable go-live will be a major inflection point.
| Week | Active Work | Available Capacity | Trend |
|---|---|---|---|
| Apr 27 | 28% | 72% | ⚪ Baseline |
| May 22 | 25% | 75% | ⚪ Steady |
| May 28 | 27% | 73% | ⚪ Steady |
| Jun 5 | 26% | 74% | ⚪ Steady |
| Jun 19 | 49% | 51% | 🟢 Improving |
| Jul 1+ (projected) | 70-80% | 20-30% | 🚀 Airtable Launch |
Available capacity represents an opportunity. With the growth strategies outlined in this plan, Jarel can fill that time with high-value business development activities.
Craig has consistently expressed positive sentiment about the partnership. During a voicemail to Brad, Craig called the onboarding experience "outstanding" and views the OA relationship as long-term.
Atlanta's restaurant scene is one of the most dynamic in the Southeast, but 2025-2026 has brought significant turbulence that creates both challenges and opportunities for commercial construction.
Chains like Chick-fil-A, Sweetgreen, Cava, and Wingstop are aggressively expanding in metro Atlanta. Each new location requires commercial buildout. Focus on franchise groups managing multiple locations.
Cloud kitchen operators (CloudKitchens, Kitchen United, REEF) continue building in Atlanta's industrial corridors. These require commercial kitchen buildouts at lower cost than full restaurants but higher volume.
The ~15% closure rate means hundreds of former restaurant spaces need renovation for new tenants. This is the biggest near-term opportunity: landlords and new operators need GCs to convert spaces quickly.
Atlanta has seen growth in food hall concepts (Chattahoochee Food Works, Politan Row, Krog Street Market). These are complex, multi-tenant buildouts that command premium GC fees.
Significant development activity along Memorial Drive, Decatur, and the Clarkston/Stone Mountain corridor. Craig's existing DeKalb County school system relationship gives Capcon credibility in this geography.
| Area | Activity Level | Opportunity Type |
|---|---|---|
| Midtown / West Midtown | High | New concepts, conversions, food halls |
| East Atlanta / Kirkwood | High | Independent restaurants, adaptive reuse |
| Decatur / Oakhurst | Medium-High | Fast-casual expansion, conversions |
| Alpharetta / Johns Creek | Medium-High | Franchise buildouts, strip mall restaurants |
| Buckhead | Medium | Upscale dining, renovations |
| South DeKalb / Stonecrest | Growing | QSR chains, community anchor restaurants |
These are specific activities Jarel can execute with his available capacity to help Capcon generate new business opportunities. Each activity is designed for VA execution with minimal Craig involvement.
Jarel monitors these portals daily and flags matching opportunities:
VA Time: 30 min/day | Expected Output: 3-5 qualified opportunities/week
Build and maintain a database of restaurant groups and franchise operators in metro Atlanta, then execute systematic outreach:
VA Time: 1 hr/day | Expected Output: 10-15 outreach touches/week
Restaurant buildouts often start with a lease. The broker knows before anyone else. Jarel builds relationships with CRE brokers who handle restaurant/retail spaces:
VA Time: 2 hrs/week | Expected Output: Referral pipeline within 60 days
Craig doesn't need to become an influencer. Just visible and credible. Jarel handles everything:
VA Time: 3-4 hrs/week | Expected Output: Professional presence within 30 days
A free, high-impact move. When restaurant owners Google "commercial contractor Atlanta," Capcon needs to appear:
VA Time: 1 hr/week | Expected Output: 5-10 reviews within 90 days
Craig sends a lot of proposals. A simple portfolio page with completed restaurant projects, testimonials, and contact info gives credibility instantly. OA can help build this.
VA Time: One-time 4-6 hrs to build | Impact: Professional credibility for every outreach
Jarel researches events, registers Craig, prepares talking points, and follows up with contacts met at events.
Craig has built his business on relationships. Jarel can systematically mine that network:
VA Time: 2 hrs/week | Expected Output: 1-2 warm referrals/month
OA has prepared a detailed strategic advisory document covering 9 operational areas where Jarel can add value across both Capcon and Rexo Systems. This includes revenue generation, communications management, financial administration, project delivery, and brand/marketing.
Capcon has historically relied on relationships and word-of-mouth. While those are valuable, they're unpredictable. The growth playbook activities create a systematic, repeatable pipeline that runs in the background while Craig focuses on project delivery.
Craig's GC-of-record status with DeKalb County Schools is a powerful credential. Use it as a trust signal in all outreach: "Trusted by DeKalb County School Systems" carries weight with other government entities and commercial clients.
Instead of being a "general commercial contractor," position Capcon as "Atlanta's Restaurant Construction Specialists." Specialization commands premium pricing, generates referrals within the restaurant community, and makes marketing messaging clearer.
Connor's Airtable/n8n automation work combined with Jarel's daily execution creates a powerful operational foundation. Once Airtable is live, Capcon will have visibility into their entire project pipeline, financials, and business development activities in one place.
As business development activities generate results, Capcon can scale to a second VA focused purely on business development while Jarel handles operations. This is the OA model: start with one, prove value, then build a team.
The master playbook for Capcon's OA engagement. Contains team contacts, tools/tech setup, 90-day game plan, SOPs, and strategic notes.
🔗 Open PlaybookComprehensive multi-entity operational blueprint covering Capcon and Rexo Systems across 9 service areas.
Original onboarding materials and engagement setup documentation.
🔗 Open DocumentVisual weekly reports on Jarel's activities, hours breakdown, and deliverables.
🔗 View Reports (Canva)Full CRM record with all engagement history, notes, meetings, and deal information.
🔗 Open in HubSpot